Outside the Lane has been a developing business idea for many years, with it coming to fruition and establishing itself in Brisbane in 2022. Founder, Cherie Lavin, recognised local small businesses have a need and desire for marketing, sales and event support, but don’t always have the financial backing for quality results.
Thanks to Covid-19, Cherie pivoted from full-time travel consultant to contractual work. With sales and marketing experience across tourism, hotels, events and attractions, work was surprisingly easy to come across during the lockdown period. It was in these roles, she saw the need for effective, experienced support in these businesses and one that had been lacking. All parties were seeing the worth and results through strong planning, creative thinking, and effective communication.
Drawing on 15-plus-years’ experience and qualifications in business and marketing, Outside the Lane will provide end-to-end marketing solutions through analysis, strategies and recommendations. This is supported with detailed planning, controlled implementation, and post analysis for campaigns and events.
Located in Brisbane, Outside the Lane, can guide South-East Queensland small businesses to their own lane and leading the way. Stop looking at the competitors and wanting to duplicate their ideas, offerings or branding; you’ll never be the leader in the market. Move into your own lane and reach out to Cherie today.
Marketing Audits + Plans
Understand your current market position + have the strategies to move into your own lane. Perfect for planning for the next six months or year ahead.
> Market Audits
> Marketing Plans
> Marketing Calendar
Marketing Support
When you don’t have the resources for a full-time marketing coordinator, engage Outside the Lane for monthly marketing support.
> Monthly Communication Plans
> eDm’s + Customer Communications
> Content Management
> Social Media Management
> Advertising
Campaigns
Perfect for that one-off project such as a product launch, anniversary, activation or marketing event.
> Campaign Planning, Budget + Calendar
> Campaign Communication Management
> Post-Campaign Analysis + Reporting
Events
Every event is unique in it’s own way, which is why you need tailored support for your event. Private or Corporate, Outside the Lane has the experience to assist or take-control with your next event.
> Supplier Procurement + Communication
> Event Planning, Coordination + Management
> Event Communication + Promotion Plan
> Post-Event Analysis
Curated Marketing Solutions
Looking for a marketing solution but not needing a tailored approach? Check out Outside the Lane’s curated solutions with the customer in mind for six-month strategies, social media planning support and access to a marketing brain’s trust, that every marketing coordinator should have access to.
Enquiries are welcome via phone or email:
P: 0400 885 571 | E: [email protected]
Otherwise feel free to reach out via the below form with your needs + Cherie will be in touch within 48 hours.
